Buena Estrategia Mala Estrategia - Richard P R...

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You're referring to the book "Good Strategy Bad Strategy" by Richard P. Rumelt!

"Good Strategy Bad Strategy: The Difference and Why It Matters" is a book written by Richard P. Rumelt, a renowned strategy expert and professor at the UCLA Anderson School of Management. The book, published in 2011, provides a comprehensive guide to developing effective strategies and avoiding common pitfalls.