PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
It was a Friday evening, and Alex had just finished a long week of work. He was looking forward to unwinding with a movie night, complete with his favorite snacks and a glass of wine. As he browsed through his streaming services, he realized that his favorite movie was not available.
Determined to find the perfect movie, Alex began his search online. He stumbled upon a website that claimed to have a vast collection of HD movies with Latin audio. The website was called "Kraken Movies," and it promised to deliver high-quality movies with ease. descargar peliculas hd audio latino un link kraken install
The end.
Intrigued, Alex clicked on the link and was taken to a sleek website with a vast library of movies. He searched for his favorite film and found it available for download. However, as he clicked on the download button, a warning message popped up, cautioning him about the potential risks of downloading copyrighted content without permission. It was a Friday evening, and Alex had
Alex was torn. On one hand, he really wanted to watch his favorite movie, but on the other hand, he didn't want to risk getting into trouble for downloading copyrighted content. He decided to explore other options and see if he could find a legitimate way to stream or download the movie. Determined to find the perfect movie, Alex began
After some more research, Alex discovered that his favorite movie was available on a popular streaming service. He decided to subscribe to the service and enjoy the movie with a clear conscience.
As he settled in to watch the movie, Alex realized that the journey had been worth it. He had learned an important lesson about respecting intellectual property and seeking out legitimate sources for his entertainment.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
